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100% FDI in e-Commerce Marketplaces

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Offline Sora

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100% FDI in e-Commerce Marketplaces
« on: March 30, 2016, 02:09:58 AM »

After 100% FDI in Business to Business (B2B) model, Government has allowed 100% FDI in e-Commerce Marketplaces. This is allowed to attract more foreign investments and making the Alibaba.com entry easier in Indian e-marketplaces.

This is to remember that FDI is allowed in eCommerce retailing and not in eCommerce inventory based model.

Now the Definition for eCommerce are now defines by DIPP :

Market place model of e-commerce means providing of an IT platform by an e-commerce entity on a digital and electronic network to act as a facilitator between buyer and seller.

The inventory-based model of e-commerce means an e-commerce activity where inventory of goods and services is owned by e-commerce entity and is sold to consumers directly, according to the guidelines


 

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